Here is our blog! Come back regularly for blogs on our latest projects, including our experienced takes on the state-of-the-industry, technology and the ever changing media production landscape.
Latest Project Update
M2G has just completed a new promotional video for agency 360e, and client Jafra Cosmetics. The promotional video will be launching soon to promote Jafra's new anti-aging skincare line. 360e and M2G also just won numerous Telly Awards for the Jafra Color launch video, produced at the end of 2010.
We have also just completed a 30 minute infomercial for Genie Beauty products, and it's Instant Line Smoother product. The product works to instantly remove fine lines and wrinkles on the face, and the show will be airing soon nationwide.
On the corporate video front, M2G has been busy traveling the US and Canada producing success story videos for client Sage Software. These dynamic, documenary-style marketing videos spotlight different Sage customers and how various Sage solutions are helping those businesses to grow and thrive.
M2G is excited to be starting several new projects as the summer begins. This includes a 30 minute infomercial for Hooked on Phonics. Chad Murdock produced and hosted the original Hooked on Phonics infomercial back in the early 90's, and now has a chance to revisit the brand as it looks to re-introduce itself to a new generation of consumers.
M2G is also beginning a new DR and video campaign for network marketing company, Regeneca, as it looks to launch a line of premium, all natural health products. Be looking for the launch of the product "Regenerect" via a humorous short form DR spot.
Please revisit our site to see samples of these productions.
in M2G News
I have been producing “corporate video” for almost 30 years now, and with the paradigm shifts in technology and the web, I found myself thinking, “what exactly defines corporate video anyway?” From a traditional standpoint, corporate video is always “non-broadcast” and is produced by an organization to communicate something. There are so many uses for video within an organization, and those uses are growing. Most people think of training, marketing and promotion, which does indeed cover a lot of it, but certainly not everything. Now video is being used to communicate within an organization nearly as much as it’s being used to communicate out to consumers and clients. And of course, with the web, any video has the potential of being viewed by millions of people, not just a few.
Ten years ago when the web really had taken over, I was beginning to think there would be less work for media production professionals. I thought training and other communications would be done primarily with websites, that contained little video. I’m glad I was wrong about that. The web, and watching high-quality video on computers, has expanded the need for video content. Although much of that content is home movie stuff, there is also plenty of well produced media on the web. Productions that were originally designed for TV, or meetings, is now being re-purposed for the web, and our clients know that the quality needs to be as good now as ever before. Putting a poorly produced video clip on your website is just as bad as printing an ugly marketing brochure. You don’t want to do it. Image is important, and so is everything on your website.
So the means of distributing corporate video has changed from tapes to digital movies, but the fundamentals are still the same. Well thought out and well produced video does make a difference, which is why we spend so much of our time talking strategically with our clients about how they are using their video content before we go about producing it.
Lately we have found ourselves producing video that has to play in two very diverse places, a live event with a 40 foot screen, and on the company website. Same video, but with a very different viewing experience. That gets tricky when you have to make editorial decisions, because you have to make sure that it looks good on a big screen and in a small window on someone’s computer. Shot composition, graphics and sound all have to be considered carefully if you are making one video for multiple playback venues. But that is the fun part of corporate video nowadays. More viewers, who want and expect better quality. Sound good to us…
M2G HELPS SAGE SOFTWARE COMMUNICATE ITS VISION
At its 10th annual Sage Summit customer and partner conference last month, the global software company premiered a compelling “Vision” video as part of the keynote presentation by CEO Pascal Houillon and CTO Himanshu Palsule. The 4 minute video, entitled “Business. Anywhere. Anytime.” was produced by Irvine-based M2G Media, and shows a day-in-the-life of a fictional mid-sized business and how Sage’s integrated mobile and cloud solutions in the very near future will change how business is carried out. The video is now being featured by Sage as a marketing tool to illustrate the company’s global approach to supporting mobile access for the small and mid-sized business market.
Working from an initial concept developed by Sage, M2G director Edward Mailhot then worked to convert the concept to video, shooting the project over 3 days at various locations in Los Angeles. Actors were used to portray the characters in the narrative story and M2G used veteran director of photography Craig Barker to lens the project using the Canon 5D camera system, going for a sophisticated, commercial quality look.
Tammy Mathews, Sr. Director of Product Marketing for Sage North America says, "M2G did a phenomenal job turning Sage’s “Business. Anywhere. Anytime” vision into a very high quality video that would easily be suitable for TV. Because of their previous work filming Sage’s customer success story videos, M2G already had an excellent understanding of who our customers are and used this knowledge to showcases our vision in a very real, credible and compelling way. By creating interesting lifestyle scenes they were successful at grabbing and retaining the viewer’s attention in a way that a traditional product overview cannot. The M2G team was very easy to work with and assisted Sage in developing storyboards, recommending cast and locations, and providing an overall creative vision for the project. Sage regularly works with some very large agencies and as a result we have very high expectations. The quality of work and value we received from M2G exceeded our expectations and we are thrilled with the final video."
in M2G News Corporate