Short form direct response commercials are typically 1 or 2 minutes in length. The strategy of selling a product with a DR spot is much different than selling a product through a full length infomercial, and typically short form spots are best for products that are easy to explain and demonstrate their benefits in a very short period of time. Also, spots work well for products that have already been established and branded. 

Snackmaker 2 minute DR spot 

M2G Produced a series of DR TV spots and web spots for the DragonBank system for kids. This is the 2 minute web version.

Potty Patrol


Xcellerate35 DR TV spot

BodyGym 2 minute spot


Your Baby Can Read spot

A Very Special Heart